IngramSpark
IngramSpark is one of the most well-known and widely used print-on-demand (POD) and distribution platforms for independent authors and publishers. With its vast distribution network, IngramSpark enables indie authors to distribute print books and eBooks to major retailers, libraries, and bookstores worldwide. However, despite its benefits, the platform has several drawbacks, particularly concerning its eBook services. This article will delve into the history, services, costs, benefits, and challenges associated with IngramSpark, as well as how indie authors can maximize their success when using the platform.
A Brief History of IngramSpark and Its Founders
IngramSpark is an extension of Ingram Content Group, a major player in the publishing industry. Ingram Content Group itself was founded in 1964 as Ingram Book Company by John R. Ingram. Over the years, Ingram expanded into book distribution, wholesaling, and print-on-demand services, eventually becoming a dominant force in global book distribution.
IngramSpark was officially launched in 2013 as a self-publishing platform tailored for independent authors and small publishers. Its goal was to provide indie authors with the same high-quality printing, distribution, and global reach that traditionally published books receive. The platform emerged as a direct competitor to Amazon’s Kindle Direct Publishing (KDP), offering advantages in bookstore distribution and print quality.
Location and Service Availability
IngramSpark operates worldwide, with printing facilities in multiple countries, including the United States, the United Kingdom, Australia, and continental Europe. Through these facilities and partnerships, IngramSpark provides authors with global distribution, ensuring that their books can be printed and shipped in multiple regions, reducing shipping costs and delivery times.
IngramSpark's services are available to authors and publishers in nearly every country, though some distribution limitations exist based on region and local publishing laws.
Main Services and Products
IngramSpark offers several key services that cater to indie authors and small publishers, including:
1. Print-on-Demand (POD) Services
Authors can upload book files, which are then printed as orders come in.
No need for bulk printing or warehousing inventory.
Available in various formats, including paperback, hardcover, and color printing.
2. Global Distribution
IngramSpark provides access to Ingram’s vast distribution network, which includes Amazon, Barnes & Noble, independent bookstores, libraries, and academic institutions.
Books are listed in the Ingram catalog, making them available for bookstore orders.
3. eBook Distribution
eBooks can be distributed to retailers such as Apple Books, Kobo, and Barnes & Noble.
However, IngramSpark’s eBook services are less competitive compared to platforms like Kindle Direct Publishing (KDP).
4. ISBN and Metadata Management
IngramSpark requires authors to have their own ISBNs (which can be purchased through Bowker or Nielsen, depending on the country).
Metadata, such as book descriptions and keywords, can be managed within the platform.
5. Book Printing Services
Print quality is often superior to that of Amazon’s KDP, with more customization options for paper type, trim size, and binding.
How Indie Authors Benefit from IngramSpark
Indie authors can take advantage of IngramSpark’s services in several ways:
1. Wider Distribution Opportunities
Unlike Amazon KDP, which primarily sells books on Amazon, IngramSpark allows authors to distribute books to bookstores, libraries, and academic institutions.
2. Print Quality and Professionalism
IngramSpark’s printing quality is often higher than KDP’s, with better paper options, cover finishes, and binding choices.
3. Hardcover Printing
Unlike KDP, which has limited hardcover options, IngramSpark offers various hardcover formats, making it a great choice for authors looking to sell premium editions.
4. Wholesale Discounts and Returns
IngramSpark allows authors to set wholesale discounts and enable returns, making their books more attractive to bookstores.
5. Author Control Over ISBNs
Authors who use IngramSpark must provide their own ISBNs, which gives them full ownership and control over their books’ metadata and distribution rights.
Costs Associated with IngramSpark
Unlike some other self-publishing platforms, IngramSpark charges fees for certain services:
Title Setup Fees
$49 per print book
$25 per eBook
$49 for both print and eBook editions
Promotional periods often waive these fees.
Revisions
$25 per file update after the initial upload.
Print Costs
Printing costs depend on trim size, page count, paper type, and color options.
Example: A 300-page 6x9 paperback with standard black-and-white printing might cost around $4.50 per unit.
Distribution Fees
IngramSpark takes a percentage of sales based on wholesale discounts (typically 40-55% for retailers, plus print costs).
Pros and Cons of Using IngramSpark
Pros:
Extensive Distribution: Access to bookstores, libraries, and retailers beyond Amazon.
High-Quality Printing: More customization options than KDP.
Hardcover Printing: Available, unlike KDP’s limited options.
ISBN Ownership: Authors maintain full control over their ISBNs.
Bulk Order Discounts: Authors can order copies at a lower price.
Cons:
Setup and Revision Fees: Unlike KDP, which is free, IngramSpark charges fees for setup and revisions.
Complicated Return Policies: If authors allow book returns, they may end up owing money.
Less Competitive eBook Distribution: IngramSpark takes a larger cut from eBook sales than platforms like Draft2Digital and KDP.
Learning Curve: The interface and setup process can be complex for new users.
How Indie Authors Can Leverage IngramSpark for Publishing Success
To maximize success on IngramSpark, indie authors should consider the following strategies:
Use IngramSpark for Print, but Not for eBooks
Distribute print books via IngramSpark but use KDP or Draft2Digital for eBooks to maximize royalties.
Set Competitive Wholesale Discounts
A 40-55% wholesale discount makes books more attractive to bookstores.
Enable Returns with Caution
Allowing returns increases bookstore interest but can lead to financial losses.
Take Advantage of Promotional Periods
Watch for IngramSpark’s occasional fee-waiving promotions to avoid setup costs.
Order Author Copies for Events
Bulk ordering directly from IngramSpark provides better print pricing for author events and direct sales.
Conclusion
IngramSpark is a powerful tool for indie authors looking to distribute print books widely. Its global reach, high-quality printing, and bookstore distribution capabilities make it an excellent choice for authors serious about expanding their audience. However, its setup fees, return policies, and less competitive eBook services mean that authors should use the platform strategically. By leveraging IngramSpark for print while utilizing other platforms for eBooks, indie authors can maximize their publishing success and profitability.