BookFunnel and Your Author Website: The Complete Integration Guide

BookFunnel solves a problem that sounds small but matters significantly in practice: getting your reader magnet file onto every reader's device in the format it needs to be in, without friction. A reader on a Kindle wants a mobi-compatible file or a sideload. A reader on Kobo wants an ePub. A reader on an iPhone wants to open it in Apple Books. Without BookFunnel, an author delivering a reader magnet manually navigates all of these device variations and the reader support questions that follow. With BookFunnel, the reader clicks the download link, BookFunnel asks them a few questions about their device, and delivers the file in the right format directly to their app.

This guide is not a BookFunnel overview — the Publishing Wide section of ScribeCount's author resources covers BookFunnel's full capabilities. This guide focuses specifically on the integration with your author website: how to embed BookFunnel pages into your site, connect delivery to your email platform through your website's opt-in forms, use BookFunnel for ARC distribution linked from your site, and track reader magnet downloads as conversion events in ScribeCount's website analytics.

How BookFunnel Fits Into Your Author Website

BookFunnel operates as a delivery layer between your author website and your readers. The workflow:

• A visitor lands on your author website's reader magnet landing page

• They enter their email address in your website's opt-in form (powered by your email platform — MailerLite, ConvertKit, etc.)

• Your email platform's confirmation email contains a BookFunnel download link

• The reader clicks the link, BookFunnel identifies their device, and delivers the file in the correct format

Alternatively, with BookFunnel's direct landing page approach:

• Your author website links to a BookFunnel-hosted landing page

• The reader enters their email on the BookFunnel page

• BookFunnel adds them to your email platform and delivers the file simultaneously

Both approaches work; the choice between them depends on how much control you want over the sign-up experience and your email platform's workflow.

Option 1: Your Website Form + BookFunnel Delivery Link

This approach keeps the email capture experience on your author website — your branding, your design, your domain — while using BookFunnel for file delivery. The email opt-in form on your site adds the subscriber to your email platform. Your welcome email (sent automatically by your email platform) contains the BookFunnel download link.

Setting Up the Download Link in BookFunnel

• From your BookFunnel account, go to Books and select your reader magnet title

• Under Landing Page, find the direct download URL — this is your BookFunnel delivery link

• Copy this URL

• In your email platform, open your welcome email automation

• Add a button or link in the welcome email with the BookFunnel URL as the destination

When a new subscriber receives the welcome email, they click the BookFunnel link, receive device-specific delivery assistance, and get their file. Your email platform manages the subscriber; BookFunnel manages the delivery.

Advantage of this approach: complete control over the opt-in page design, your domain in the reader's browser during sign-up, and the subscriber enters your email platform through your standard welcome flow.

Option 2: BookFunnel Landing Page as Your Opt-In Destination

This approach links from your author website to a BookFunnel-hosted landing page that handles both email capture and file delivery. BookFunnel's landing pages are clean, mobile-optimized, and designed specifically for reader magnet conversion.

Connecting BookFunnel to Your Email Platform

Before using BookFunnel landing pages for email capture, connect BookFunnel to your email platform:

• From BookFunnel account settings, go to Email Integrations

• Select your email platform — MailerLite, ConvertKit, Mailchimp, ActiveCampaign, Flodesk, or others are all supported

• Enter your API key from your email platform (found in your email platform's account settings under API or Integrations)

• Select which list or group new subscribers should be added to

• Test the connection with a test submission

After connection, readers who enter their email on your BookFunnel landing page are simultaneously added to your email list and given access to the download. Your welcome sequence fires automatically from your email platform.

Embedding or Linking BookFunnel Pages from Your Website

BookFunnel landing pages work best as linked destinations rather than embedded iframes — the BookFunnel page is a clean standalone experience optimized for conversion, and embedding it in an iframe often creates display issues on mobile.

The recommended integration: on your author website's reader magnet page, include a prominent button linking to your BookFunnel landing page URL. The page can explain what the reader magnet is and why they want it; the BookFunnel link takes them to the actual download. Configure the link to open in the same tab — not a new tab — for the cleanest experience on mobile where tab management is clunky.

Using BookFunnel for ARC Distribution from Your Website

BookFunnel's ARC (Advance Reader Copy) distribution feature lets you set up a gated download page where beta readers and ARC team members access pre-publication copies. Unlike your reader magnet (which is open to anyone who subscribes), ARC pages typically require an invitation or password.

Setting Up an ARC Page

• In BookFunnel, create a new Book entry for your ARC — a separate entry from your published reader magnet

• Under the Landing Page settings, enable password protection or invitation-only access

• Configure the download settings — typically a limited-time access period tied to your publication date

• Copy the ARC page URL

From your author website, you can create a password-protected page (WordPress with a page password, or Squarespace's page password feature) that contains the BookFunnel ARC link. Your ARC team members receive the page password via email; they access the page on your website and click through to BookFunnel for file delivery. This keeps the ARC process on your domain while BookFunnel handles the device-specific delivery complexity.

BookFunnel Group Promotions and Your Website

BookFunnel's group promotion feature lets multiple authors contribute reader magnets to a combined promotional page, with each author's email platform collecting subscribers who download their title. Participating in a BookFunnel group promotion generates traffic to your BookFunnel page — and if your BookFunnel page links back to your author website (which it can, through BookFunnel's customization options), that traffic flows toward your site as well.

Configure your BookFunnel landing page to include a link to your author website in the author information section. Readers who download your reader magnet through a group promotion and visit your website afterward are tracked by ScribeCount's Website Traffic as BookFunnel referral traffic — giving you visibility into how much website traffic your BookFunnel promotion participation generates.

Tracking BookFunnel Downloads as Conversion Events in ScribeCount

Reader magnet downloads are the most important conversion event on most author websites — converting anonymous visitors into email subscribers. Tracking them in ScribeCount closes the loop between your website traffic and your email list growth.

Two tracking approaches depending on your BookFunnel integration method:

• If using your website's opt-in form (Option 1 above): configure your email platform's form submission as a conversion event in ScribeCount's Website Traffic settings. Each form submission — which triggers the welcome email with the BookFunnel link — is recorded as a conversion tied to the traffic source that brought the visitor to your site.

• If using BookFunnel's landing page (Option 2 above): configure a conversion event that fires when visitors click the button linking to your BookFunnel page. This is a click event rather than a form submission event, but it captures the intent to download, which is closely correlated with actual completion.

With either approach, ScribeCount's analytics show you which traffic sources — organic search, social media, email referrals, paid promotions — are driving the most reader magnet downloads. That data tells you which acquisition channels are building your email list most efficiently.

Common BookFunnel Integration Mistakes

• Using an iframe embed instead of a linked button — BookFunnel pages display poorly in iframes on mobile

• Not testing the email platform connection before promoting the reader magnet — silent connection failures mean subscribers are not being added to your list

• Not configuring BookFunnel downloads as conversion events in ScribeCount — losing visibility into which traffic sources build your list

• Sending the BookFunnel download link in the welcome email without also delivering value in that email — the download is the hook; the welcome email should also introduce you and set expectations

• Not updating your BookFunnel files when you update your reader magnet — existing download links may deliver the old version

BookFunnel is the delivery infrastructure that makes your reader magnet work reliably across every device your readers use. Connect it to your email platform correctly, link to it from your author website's conversion pages, configure downloads as ScribeCount conversion events, and the reader magnet becomes the engine that converts website visitors into email subscribers around the clock — every reader who finds you through search, social, or your books' back matter gets a friction-free path to your list.

-Randall Wood