Free Launch Tool
Book Launch Week Calculator
Enter your release date and get a personalised launch timeline with exact dates for every key pre-launch milestone.
Set Up Your Launch
Your Launch Timeline
Pre-launch
Launch day
Post-launch
Check off tasks as you complete them — progress is saved in your browser.
Common Questions
Frequently asked questions
How far in advance should I start planning a book launch?
Most experienced indie authors begin launch planning 8–12 weeks before release. This gives you time to collect ARC readers, build buzz, set up pre-orders, and prepare your email sequence.
What is an ARC and when should I send them?
ARC stands for Advance Review Copy — a pre-release version sent to readers who agree to leave an honest review on or after release day. Send ARCs 4–6 weeks before launch to give reviewers enough time to read and review.
Should I use a pre-order for my book launch?
Pre-orders help build momentum and can improve your launch day rank. Set up the pre-order 4–8 weeks before launch. Note: Amazon pre-order sales count toward your launch week rank on the delivery date, not the order date.
How many emails should I send during launch week?
A typical launch week email sequence includes: a 3-day countdown email, a launch day announcement, a Day 3 reminder to non-buyers, and a Day 7 review request. Don't over-email — quality beats quantity.
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