Driving Traffic to Your Author Direct Store
Your direct store earns revenue proportional to the quality and volume of traffic it receives. Not all traffic is equal — email list traffic converts at 5-15%, social media traffic at 1-3%, cold paid advertising often below 1%. This article maps every traffic channel available to indie authors, ranks them by conversion rate, and tells you where to invest your time and money for direct store traffic at each stage of your author business.