Pricing Strategy for Your Author Direct Store
Pricing in a direct store is different from pricing on retail platforms. You're not constrained by royalty tier thresholds, you're not competing in the same browse context as Amazon, and you have products — signed copies, bundles, special editions — with no retail equivalent and no comparison price. This article covers how to price each product type in your direct store, when to discount and when not to, and how to track which prices actually drive your best revenue.