SEO and GEO for Indie Author Direct Stores
Most of your direct store traffic will come from your email list and back matter links — readers you've already reached. SEO and GEO are how new readers find you without a referral. Search engine optimization builds long-term organic discovery through Google. Generative engine optimization is the newer layer — how AI tools like ChatGPT and Perplexity answer reader questions about what book to read next. This article covers both.