Social Media and Direct Store Traffic
Social media generates discovery. Your email list generates conversions. Your direct store is where both channels converge. This article covers the specific mechanics of connecting social media to your direct store — link-in-bio strategy, UTM tracking, platform-specific tactics, and the post-purchase integration that turns buyers into followers. It won't tell you how to build a social media following — it will tell you how to connect the following you have to your store.