Publishing WIDE: Expanding Your Author Reach
Discover the benefits of publishing your book across multiple platforms like Kobo, Apple Books, Barnes & Noble, and more to reach a wider audience.
Smashwords
Published on June 24, 2026 by Randall Wood
Smashwords built the foundation that wide publishing stands on. This article covers the platform's history, its founder's philosophy, what the Draft2Digital merger changed, and what wide authors need to understand about the current state of the Smashwords ecosystem.
Full Guide: Smashwords
IngramSpark
Published on June 24, 2026 by Randall Wood
IngramSpark is the print distribution powerhouse that connects indie authors to over 40,000 bookstores, retailers, and libraries worldwide. This guide covers setup, pricing, distribution settings, and how to use IngramSpark as a core component of a professional wide publishing strategy.
Full Guide: IngramSpark
Lulu
Published on June 24, 2026 by Randall Wood
Lulu is the print-on-demand platform that goes beyond what KDP Print and IngramSpark offer—providing direct ecommerce, Shopify integration, specialty formats including photo books and large-format printing, and global distribution from a single author account. This guide covers when and how to use Lulu in a wide publishing strategy.
Full Guide: Lulu
Pricing Strategy for Wide Authors
Published on June 24, 2026 by Randall Wood
Price is one of the most powerful tools a wide author has. This guide covers permafree strategy, platform-specific price promotions, global pricing by country, series pricing logic, and how to use ScribeCount's data to make smarter pricing decisions.
Full Guide: Pricing Strategy for Wide Authors
Wide Author Metadata Mastery
Published on June 24, 2026 by Randall Wood
The same metadata does not work equally well on every platform. This guide teaches wide authors how to think about categories, keywords, and descriptions for each major retailer—and how metadata optimization is the highest-leverage, zero-cost marketing tool available.
Full Guide: Wide Author Metadata Mastery
Building a Wide Author Platform
Published on June 24, 2026 by Randall Wood
Wide publishing means distributing to every retailer. Wide platform building means owning an audience that doesn't depend on any of them. This guide covers author websites, email list strategy, reader magnets, and how to build the author-owned foundation that powers a durable wide business.
Full Guide: Building a Wide Author Platform
The Wide Author’s Tech Stack
Published on June 24, 2026 by Randall Wood
Managing a wide catalog across five or more platforms without the right tools is a recipe for chaos. This guide builds the complete wide author tech stack around ScribeCount OS—the hub that connects your royalties, universal links, website traffic, email marketing, catalog, and production tracking in one system.
Full Guide: The Wide Author’s Tech Stack
Marketing and Promotions for Wide Authors
Published on June 24, 2026 by Randall Wood
Marketing wide books requires different tools and a different mindset than Amazon-first promotion. This guide covers BookBub, Freebooksy, platform-native promotional tools, cross-platform launches, and how wide authors use data to build a promotional strategy that compounds over time.
Full Guide: Marketing and Promotions for Wide Authors
StoryOrigin
Published on June 24, 2026 by Randall Wood
StoryOrigin doesn't distribute your books or collect royalties. It handles the infrastructure around your launch — ARCs, swaps, reader magnets, and team coordination — so your book reaches retail shelves with momentum already built.
Full Guide: StoryOriginReady to Take Control of Your Author Career?
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