Author Website

Social media platforms change their algorithms, reduce organic reach, and occasionally disappear entirely. Amazon controls your product page and can change the rules. Your author website is the one place on the internet that belongs completely to you — and for that reason alone, it is the most important piece of infrastructure you can build for your publishing career.

WooCommerce is how WordPress authors run a direct sales store — automated ebook delivery, Lulu Direct and BookVault print fulfillment, bundle products, discount codes, and a checkout experience that captures the customer email address no retail platform will ever share. This guide covers the full setup from installation to first sale.

BookFunnel handles the technical complexity of reader magnet delivery — device-specific file formatting, side-loading assistance, and email platform integration. This guide focuses specifically on the website side: how to embed BookFunnel into your author website effectively, connect it to your email list, use it for ARC distribution, and track downloads as conversion events in ScribeCount.

Heatmaps show you what readers do. Analytics tell you what happened. A/B testing tells you what to change. This guide covers the elements worth testing on an author website, how to run a valid test, which tools work without a developer, and how to read results without falling into the traps that make most website tests misleading.

Flying blind on your author website means spending time and money on marketing without knowing what's working. This guide covers setting up Google Analytics 4, Google Search Console, and ScribeCount's Website Traffic tracking — three tools that serve distinct purposes and together give you the complete picture from search query to book sale.

WordPress.org powers over 40% of all websites on the internet and remains the gold standard for authors who want maximum SEO capability, complete control, and a direct sales infrastructure that can scale as their publishing business grows. The learning curve is real. So is the ceiling.