Build a professional online presence with an author website that showcases your books, bio, and contact details, helping you grow your fanbase.
Your domain name is your permanent address on the internet — it appears in your email, your website URL, your universal book links, and anywhere you direct readers. Getting it right from the start takes 20 minutes. Getting it wrong means years of brand inconsistency or starting over. This guide covers everything.
Hosting is invisible when it works and catastrophic when it doesn't. Bad hosting makes your site slow, and a slow site loses readers before they read a word and ranks lower in Google. This guide covers what hosting actually is, what to look for, and the specific providers worth your money.
Most author websites have the right pages but the wrong content on them. This guide covers every essential page — Home, About, Books, Series, Newsletter, Contact, and Press/Media Kit — with specific guidance on what to write and why each element matters for readers, search engines, and the professionals who'll look you up.
WooCommerce is how WordPress authors run a direct sales store — automated ebook delivery, Lulu Direct and BookVault print fulfillment, bundle products, discount codes, and a checkout experience that captures the customer email address no retail platform will ever share. This guide covers the full setup from installation to first sale.
Most author websites are invisible to Google and to the AI tools readers increasingly use to discover books. This guide covers keyword strategy for authors, on-page SEO for book and series pages, Google Search Console setup, and how generative AI tools like ChatGPT and Perplexity decide which authors to mention — and what you can do to be one of them.
Every book you sell directly to a reader earns two to three times what the same sale earns through Amazon, Kobo, or Apple Books. Direct sales also give you the reader's email address — something no retail platform will ever share. This guide covers the full direct sales setup: choosing your platform, configuring delivery, handling EU VAT, and measuring your results.
Most author newsletters fail not because authors have nothing to say, but because they default to formats that treat subscribers as a sales audience rather than a reader community. This guide covers what actually makes readers open and engage with author newsletters — and how to build a newsletter that drives book sales by being genuinely worth reading.
BookFunnel handles the technical complexity of reader magnet delivery — device-specific file formatting, side-loading assistance, and email platform integration. This guide focuses specifically on the website side: how to embed BookFunnel into your author website effectively, connect it to your email list, use it for ARC distribution, and track downloads as conversion events in ScribeCount.
StoryOrigin is the free alternative to BookFunnel with built-in newsletter swap and group promotion capabilities that make it particularly powerful for list growth. This guide covers the website integration specifically: connecting StoryOrigin delivery to your email platform, using swaps and promotions to drive traffic to your author website, and measuring StoryOrigin traffic in ScribeCount.
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