Build a professional online presence with an author website that showcases your books, bio, and contact details, helping you grow your fanbase.
Hosting is invisible when it works and catastrophic when it doesn't. Bad hosting makes your site slow, and a slow site loses readers before they read a word and ranks lower in Google. This guide covers what hosting actually is, what to look for, and the specific providers worth your money.
Most author websites have the right pages but the wrong content on them. This guide covers every essential page — Home, About, Books, Series, Newsletter, Contact, and Press/Media Kit — with specific guidance on what to write and why each element matters for readers, search engines, and the professionals who'll look you up.
Weebly was once a straightforward recommendation for authors who wanted the simplest possible website builder. Since Square's acquisition and the company's strategic pivot toward Square Online, Weebly has received minimal development investment and has fallen behind Wix and Squarespace on features, performance, and support. This is the honest current assessment.
Hostinger has become one of the most aggressively marketed budget hosting and website building services — with low first-year pricing, an AI website builder, and WordPress one-click installation. For indie authors watching costs, it deserves a serious look. For authors building a long-term professional web presence, the limitations deserve equal attention.
Most author websites are invisible to Google and to the AI tools readers increasingly use to discover books. This guide covers keyword strategy for authors, on-page SEO for book and series pages, Google Search Console setup, and how generative AI tools like ChatGPT and Perplexity decide which authors to mention — and what you can do to be one of them.
Every book you sell directly to a reader earns two to three times what the same sale earns through Amazon, Kobo, or Apple Books. Direct sales also give you the reader's email address — something no retail platform will ever share. This guide covers the full direct sales setup: choosing your platform, configuring delivery, handling EU VAT, and measuring your results.
Most author newsletters fail not because authors have nothing to say, but because they default to formats that treat subscribers as a sales audience rather than a reader community. This guide covers what actually makes readers open and engage with author newsletters — and how to build a newsletter that drives book sales by being genuinely worth reading.
Most author blogs fail not because the writing is bad but because the content strategy is wrong. One-sentence publishing announcements, every-review posts, and sporadic posting schedules are the three patterns that produce blogs nobody reads. This guide covers what author blog content actually drives traffic, builds readers, and improves your search visibility over time.
Heatmaps show you what readers do. Analytics tell you what happened. A/B testing tells you what to change. This guide covers the elements worth testing on an author website, how to run a valid test, which tools work without a developer, and how to read results without falling into the traps that make most website tests misleading.
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