Learn how to master direct book sales as an author. Keep more royalties, grow your audience, and build long-term reader relationships by selling eBooks and print books directly through your own platform.
WooCommerce gives you more control than any hosted platform — and more responsibility. It's the right choice for a specific kind of author. This article explains who that is, what the real costs look like, which plugins make the difference, and how to run a WooCommerce store as a direct sales business rather than a technical project.
BookFunnel does one thing — gets your digital files to readers cleanly, on any device, with reader support you don't have to provide yourself. For authors selling direct, it solves the delivery problem so completely that most authors never look for an alternative. This article covers how it works, how to connect it to your store, how audiobook delivery works, and what the 2026 pricing structure actually costs.
Scarcity and urgency work because they're true. A signed edition with 100 copies is genuinely limited. A launch week price that ends Friday creates a real deadline. These tactics convert browsers into buyers when the limit or deadline is real — and destroy reader trust permanently when it isn't. This article covers how to use both correctly, which product types support genuine scarcity, the tools that implement them on Shopify and WooCommerce, and how to track whether they're actually driving revenue.
When you sell through Amazon or Kobo, the platform absorbs most of the legal overhead. When you sell direct, all of it shifts to you. This article covers what legal infrastructure your store needs before its first sale, what compliance obligations arise from international sales and email marketing, what KDP Select exclusivity actually prohibits, and when a legal template is sufficient vs. when you need professional advice.
Payhip is the fastest path from zero to a functioning direct sales store. No monthly fee until you're ready to upgrade, EU VAT handled automatically, ebook delivery built in, and a setup time measured in hours rather than days. This article covers everything you need to know to launch on Payhip, grow on Payhip, and know when you've outgrown it.
Pricing in a direct store is different from pricing on retail platforms. You're not constrained by royalty tier thresholds, you're not competing in the same browse context as Amazon, and you have products — signed copies, bundles, special editions — with no retail equivalent and no comparison price. This article covers how to price each product type in your direct store, when to discount and when not to, and how to track which prices actually drive your best revenue.
Patreon and Ream are direct sales channels in the most literal sense — readers pay you directly for your content, with no retail platform intermediary. But they operate on different economics and serve different purposes than a Shopify or Payhip store. This article covers when to use Patreon and Ream, when to use your own store instead, how they complement each other, and how to connect them so supporters on one platform can become buyers on the other.
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